The BMW New Beginnings Sales Event 2021

*$1,000 offer is only available during the BMW New Beginnings Sales Event – February 12, 2021 through February 17, 2021 – and valid on eligible vehicles leased or purchased from participating dealers and delivered February 12, 2021 through April 30, 2021. Eligible models include All MY2020, MY2021 and MY 2022 BMWs. MINI vehicles and BMW Pre-Owned/CPO vehicles do not qualify. Retired vehicles, BMW company vehicles, Demonstration vehicles and any other vehicle that has accumulated 5,000 or more miles also do not qualify. This offer cannot be used for vehicles previously ordered or delivered before February 12, 2021 and is only valid on delivery of in-stock vehicles. Offer valid to BMW New Beginnings Sales Event participants and their family members residing within the same household. Offer valid on final negotiated lease or purchase price and may be combined with other applicable BMW offers that are available at the time of purchase, except, that it may NOT be combined with other redemption code offers from previous events. It also may not be used toward tax, title, destination and delivery charges. Only one redemption code per vehicle may be used. Only valid at participating dealers. Please see your participating BMW Center for complete program details.

The New Beginnings Sales Event

Celebrate the hallmarks of style, innovative engineering, luxury, and new beginnings in The Ultimate Driving Machine®.

Need another reason to celebrate? From February 12th – February 17th, take advantage of an additional $1,000 CREDIT towards a new BMW. This is in addition to the exceptional lease and finance offers already available. Use this exclusive offer on a range of BMWs, including the powerful BMW M8 Coupe, the versatile BMW X5 Sports Activity Vehicle, or even the bold 2 Series Gran Coupe.

Celebrate a new beginning of your own in a new BMW. Hurry in to a participating BMW Center from February 12th – February 17th to take advantage of this limited time offer.

Shop Now